Swathi Purushothaman

Freelance Architect and Designer at STUDIO 149, Chennai
Label – Studio 149 by Swathi

About myself
The love for well-made clothes that are unique and reflect one’s personality is what got me making clothes for friends and family initially. With appreciation and demand for more, it has grown in the past two and a half years into a full-fledged design studio where we have an amazing team that works together to create unique handcrafted outfits for women & children and now foraying into men’s couture as well.

Design philosophy
“Fashion is architecture – it’s a matter of proportions” – Coco Chanel
I believe in making clothes that are timeless, and at the same time those that carry the attitude of the person wearing them.

​Studio 149 Couture:
We work on cuts, fabric & embellishments and believe in customizing each garment to suit the occasion and the person wearing it. The outfit along with its embellishments, trims & accents should flatter and compliment the wearer rather than over power them.

In short, clothes by studio 149 fuses Indian fabrics and craftsmanship with suave and contemporary cuts that flatter the Indian body type. It is a diverse label which focuses mainly on custom made couture collection and exhibits a vivid colour palette & contemporary styles in sync with the current global trends.

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